The New York filmmaking community gathered once again at Foto Care Rentals in the Flatiron District in Manhattan on November 30th to hear ASC cinematographers dive deep into the art of cinematic lighting. The conversation was moderated by Dejan Georgevich, ASC, and featured Mauricio Rubinstein, ASC, and Vanja Cernjul, ASC. The trio broke down scenes and described how they employed various lighting techniques to achieve desired cinematic looks and feels. This second edition of Foto Care’s Education & Networking Series was made possible by Nanlux and Nanlite with additional support by ShotDeck.

John Coscia, General Manager of Foto Care, commented on the pre-holiday event, “We were honored to host this highly educational conversation with these three ASC cinematographers.” The event also provided a great opportunity for filmmakers to meet up with their peers before the holidays in a warm and comfortable atmosphere. Keep your eyes out for the next one in the coming months.

To view “The Art of Cinematic Lighting” panel discussion, click here:

About Foto Care
In business since 1968, Foto Care offers sales, rentals, and services for photographers and video professionals alike, making it the premier resource for New York’s photographic community. They sell and rent a wide variety of digital cameras, lenses, studio/location lights, grip, accessories and much more! With their commitment to the photographic community extending well beyond a purchase or rental, they strive to over-deliver exceptional customer service to the industry. Based in the Flatiron District, Foto Care is ready to assist you with all your upcoming photography and production needs. Learn more at and

About Nanlux
Elevate creative pursuits with Nanlux, where precision and innovation converge in professional LED lighting solutions. Renowned for superior brightness, durability, and groundbreaking designs, they transform artistic vision into unparalleled excellence. Explore the pinnacle of lighting innovation and craftsmanship. Unleash the power of Nanlux for a transformative lighting experience. Learn more at

About Nanlite 
Step into the world of luminous innovation with Nanlite—the vanguard of LED lighting excellence. Tailored for photography, videography, and filmmaking, Nanlite’s high-quality solutions, including stylish LED panels and dynamic tube lights, redefine your creative canvas. Illuminate your craft, embrace brilliance, and set your vision aglow with Nanlite’s unparalleled lighting mastery. Learn more at

About ShotDeck
ShotDeck is the world’s largest library of fully searchable high-definition cinematic images. Founded by Lawrence Sher, ASC (DP of Joker, The Hangover Trilogy, Garden State) and recipient of the 2022 Cine Gear Technical Achievement Award, ShotDeck was built by filmmakers for filmmakers. What started as a simple way to search and categorize our favorite shots has evolved into an incredible resource that celebrates all of cinema and the artists who craft it. From pitch, to prep, to post, ShotDeck will help you express your vision every step of the way. Learn more at

Gabriel Mays

AbelCine Director of Rental
As Director of Rental, Gabriel Mays oversees growth of Rental by nurturing business relationships and unifying the customer experience nationwide. In his previous role as the LA Rental Manager, Gabriel worked with producers, cinematographers, and assistant camera operators to provide the highest level of customer service possible. He also ensured that all their equipment needs are met on budget. Before coming to AbelCine in 2015, Gabriel previously worked as a Communications Instructor and Electronic Media Engineer at a private university. He taught various courses in electronic media, including film, broadcasting, and digital arts. Gabriel is an award-winning cinematographer, director, producer, and editor known for his innovative research and implementation of new film techniques. He was also one of the first to implement HDSLR cameras into filmmaking. He has been the cinematographer on dozens of independent films, documentaries, and music videos.