Published: March 1, 2025

Astera Welcomes New Head of Sales Agata Birn

Astera, a leading developer of innovative lighting solutions for film and events, is delighted to announce Agata Birn as the company’s new Head of Sales. Agata Birn brings over 12 years of experience in international business development and distribution strategy. With a proven track record of handling motion picture equipment, including four years as International […]

Astera, a leading developer of innovative lighting solutions for film and events, is delighted to announce Agata Birn as the company’s new Head of Sales.

Agata Birn brings over 12 years of experience in international business development and distribution strategy. With a proven track record of handling motion picture equipment, including four years as International Sales and Business Development Manager at DoPchoice, Birn is positioned to help strengthen Astera’s international relationships and streamline the customer experience.

Welcoming Agata Birn, Chief Sales Officer Sebastian Bückle commented: “Agata’s extensive expertise and dynamic approach make her an outstanding addition to our team. Her leadership will undoubtedly help us serve the film and event communities.”

In her new role, Birn will oversee Astera’s global sales strategy, while delivering exceptional service to its existing partners, clients and customers. She will also focus on forging strategic partnerships, optimizing distribution networks, and identifying opportunities in new and emerging sectors of the entertainment production industry.

For more information about Astera and its products, visit www.astera-led.com.

Gabriel Mays

AbelCine Director of Rental
As Director of Rental, Gabriel Mays oversees growth of Rental by nurturing business relationships and unifying the customer experience nationwide. In his previous role as the LA Rental Manager, Gabriel worked with producers, cinematographers, and assistant camera operators to provide the highest level of customer service possible. He also ensured that all their equipment needs are met on budget. Before coming to AbelCine in 2015, Gabriel previously worked as a Communications Instructor and Electronic Media Engineer at a private university. He taught various courses in electronic media, including film, broadcasting, and digital arts. Gabriel is an award-winning cinematographer, director, producer, and editor known for his innovative research and implementation of new film techniques. He was also one of the first to implement HDSLR cameras into filmmaking. He has been the cinematographer on dozens of independent films, documentaries, and music videos.