The who, what, and why of successful media publicity for cinematographers
Wednesday, February 17, 2021
11am – 12:30pm PST

Get the scoop on how media publicity can benefit a career in cinematography.

CineGear’s diverse Zoom panel, moderated by Variety Artisans Editor Jazz Tangcay, will reveal the ways publicists work with journalists to bring the stories behind a cinematographer’s imagery to life—as seen from various angles.

Expert participants will include independent publicist Meredith Emmanuel (Emmanuel Bates Communications), Jonathan Epstein, (Strategy PR), and studio publicist Loraine Valverde (previously 20+ years with Warner Bros.). Joining them on the Zoom will be IndieWire’s Chris O’Falt, the Editor of American Cinematographer, and representatives of additional international trade publications to discuss how they turn behind-the-lens stories into articles. The panel will also feature Director of Photography Alan Jacobsen, and others for cinematographer’s candid points of view. The audience is encouraged to join in and ask questions during the Q&A. Panelists are subject to availability.

The online panel will take place on Wednesday, February 17th from 11:00 am to 12:30pm PST. To RSVP for this free Zoom CineGear event visit:

Gabriel Mays

AbelCine Director of Rental
As Director of Rental, Gabriel Mays oversees growth of Rental by nurturing business relationships and unifying the customer experience nationwide. In his previous role as the LA Rental Manager, Gabriel worked with producers, cinematographers, and assistant camera operators to provide the highest level of customer service possible. He also ensured that all their equipment needs are met on budget. Before coming to AbelCine in 2015, Gabriel previously worked as a Communications Instructor and Electronic Media Engineer at a private university. He taught various courses in electronic media, including film, broadcasting, and digital arts. Gabriel is an award-winning cinematographer, director, producer, and editor known for his innovative research and implementation of new film techniques. He was also one of the first to implement HDSLR cameras into filmmaking. He has been the cinematographer on dozens of independent films, documentaries, and music videos.