ZEISS is back this March to showcase the latest in cine lens and visual effects technology at the South by Southwest Creative Industries Expo. The distinguished lens maker will exhibit modern cinema optics, as well as presenting a conversation with esteemed cinematographer Rob McLachlan, ASC, CSC.

Attendees can try out ZEISS cine lenses on display at booth #1335, including Supreme Prime, Supreme Prime Radiance, CZ.2 Zoom, CP.3, and more. The team will also hold live demos of the CinCraft Mapper metadata application. CinCraft Mapper provides frame-accurate lens distortion and shading data, enabling VFX artists to achieve a cinematic result that is realistic and precise, without relying on a lens grid.

Sunday, March 12, 4:00-5:00p CT, visitors are invited to sit in as ZEISS’ Senior Marketing Manager of Photo and Cinema, Tony Wisniewski, leads a candid conversation with one of today’s top Directors of Photography. Rob McLachlan, ASC, CSC, of Game of Thrones fame, will discuss his cinematic process and working with Supreme Prime and Supreme Prime Radiance lenses on prestigious shows American Gigolo, Shining Girls and Lovecraft Country.

The SXSW Film Awards presentation is on Tuesday, March 14, at The Paramount Theater. At the event, ZEISS will sponsor the fifth annual ZEISS Cinematography Award, once again honoring exemplary cinematography. The winning filmmaker is chosen from among all the contenders in the 2023 Film Festival.

Join ZEISS at Creative Industries Expo Booth #1335: https://sxsw2023-creative.expofp.com/?zeiss

Follow the ZEISS Conversation with Rob MacLachlan, ASC, CSC – Austin Convention Center, Room 17AB: https://schedule.sxsw.com/2023/events/PP121096

Gabriel Mays

AbelCine Director of Rental
As Director of Rental, Gabriel Mays oversees growth of Rental by nurturing business relationships and unifying the customer experience nationwide. In his previous role as the LA Rental Manager, Gabriel worked with producers, cinematographers, and assistant camera operators to provide the highest level of customer service possible. He also ensured that all their equipment needs are met on budget. Before coming to AbelCine in 2015, Gabriel previously worked as a Communications Instructor and Electronic Media Engineer at a private university. He taught various courses in electronic media, including film, broadcasting, and digital arts. Gabriel is an award-winning cinematographer, director, producer, and editor known for his innovative research and implementation of new film techniques. He was also one of the first to implement HDSLR cameras into filmmaking. He has been the cinematographer on dozens of independent films, documentaries, and music videos.