ZEISS Cinematography will once again join the annual Hollywood Professional Association Tech Retreat in Palm Springs this February. In their HPA Innovation Zone booth, the team will demonstrate the CinCraft Mapper metadata application, the natural extension of XD technology premiered by ZEISS last May. CinCraft Mapper provides frame-accurate lens distortion and shading data, enabling VFX artists to achieve a cinematic result that is realistic and precise, without relying on a lens grid. In addition visitors can also check out ZEISS Supreme Prime, Supreme Prime Radiance, Cinema Zoom and CP.3 cine lenses.

The ZEISS Cinema Filmmakers on September 4, 2019, in Sherman Oaks, California. (Photo by Ryan Miller/Capture Imaging)

ZEISS will appear on the mainstage as host of Thursday’s Seminar “Integrating Lens Metadata into a Virtual Production Workflow,” led by Snehal Patel. In addition to his position as Head of Cinema Sales for ZEISS Cinematography, he also helms SMPTE’s subcommittee on Essential Camera/Lens Metadata for VFX and Virtual Production. With a filmmaking background and extensive experience ushering in new technology, Patel will cover the ins and outs of lens metadata capture to the virtual production pipeline.

For more information on CinCraft Mapper: https://cincraft.zeiss.com/us/mapper

Gabriel Mays

AbelCine Director of Rental
As Director of Rental, Gabriel Mays oversees growth of Rental by nurturing business relationships and unifying the customer experience nationwide. In his previous role as the LA Rental Manager, Gabriel worked with producers, cinematographers, and assistant camera operators to provide the highest level of customer service possible. He also ensured that all their equipment needs are met on budget. Before coming to AbelCine in 2015, Gabriel previously worked as a Communications Instructor and Electronic Media Engineer at a private university. He taught various courses in electronic media, including film, broadcasting, and digital arts. Gabriel is an award-winning cinematographer, director, producer, and editor known for his innovative research and implementation of new film techniques. He was also one of the first to implement HDSLR cameras into filmmaking. He has been the cinematographer on dozens of independent films, documentaries, and music videos.