LA Expo Schedule

Learn how to tackle data storage challenges commonly faced by video production companies who work with big data. Through real-life examples from the industry, this session will explore centralized storage, remote collaboration, file delivery, and data backup. Get key insights from a data storage expert to optimize your workflow — overcoming storage hurdles and streamlining video production processes.

Presenter:

• Chris Fry, Sr. Business Development Specialist

Join Canon Fellow Michael Bravin as he sits down with the creative team of “Scared To Death”. This film follows a group of filmmakers who attend a seance at an abandoned children’s orphanage to do research for a movie. That’s their first mistake. The team will discuss their choice of Canon’s C500 Mark II, Flex Zooms and Sumire primes to meet the creative challenges in shooting this taut horror film. We will explore the excellent high ISO and low light performance of the Canon C500 Mark II and the Canon Full Frame Flex Zoom’s 8K T2.4 performance, especially for the séance a key night-time interior location. Allowing for great low noise performance while maintaining the color performance and excellent skin tones that are part of Director Paul Boyd’s storytelling and DP Steven Poster’s visual style for this film. We will touch on the on-set color workflow, ease of use, set up and rigging. The audience will come away with an understanding of how these filmmakers were supported in their creative intent with their choice of these Canon Cinema EOS cameras and lenses.

Join expert color scientist Josh Pines, colorist Tony D’Amore for an exploration on color science. Guests will showcase their work using the Sony VENICE and VENICE 2, and also discuss their favorite work, including lessons and challenges they have learned working on various projects. Sponsored by Sony

Moderator:

• Tim Smith, CCO Band Pro / Angenieux Americas

Panelists:

• Sam Nickelson ASC
• Richard Crudo ASC
• Eve Cohen
• Randy Wedick, CTO Band Pro/ Angenieux Americas

Technology in film and television is advancing an amazing pace but all the science fails if it does not serve the story. In this session we will screen a short film showing the blending of the LED walls from Stargate Studios along the ability to create a unique lens character using the Internal Optical palettes of the Angenieux Optimo Prime and recorded to the Sony Venice 2 using the Rialto 2 in full 8K resolution.

“The S5IIX is the latest full-frame hybrid mirrorless camera from Panasonic LUMIX. Cinematographers Carissa Dorson and Ben Meredith discuss using the S5IIX on recent cinema projects. For Freeway Werewolf, using Kondor Blue’s PRO-BLADE SSD recording handle, Dorson captured a ProRes 422 HQ workflow via USB-C. For Orchid, using the S5IIX’s Real Time LUT function, Meredith was able to work in the same Log C wide gamut color space as his A-Camera – an ARRI Mini LF.”

Moderator: Neil Matsumoto, Business Development for LUMIX

Panelists (Subject to change):

• Carissa Dorson, Cinematographer Freeway Werewolf
• Ben Meredith, Director Orchid

Moderator:

• James Mathers

The Digital Cinema Society will once again hold our popular examination of the Cinema Lens market at Cine Gear Expo with a concentration on choosing the right lenses to invest in. We’ll see what’s new from some of the top lens manufacturers and how they are reacting to the latest trends such as growing sensor sizes, choosing character vs. optical perfection, metadata, anamorphic cinematography and more. If you’re thinking of investing in Cine Lenses, this event is tailored for you. Companies invited to participate include, (in alphabetical order): Angénieux, ARRI, Canon, Cooke, Fujinon, Infinity Photo-Optical, Leitz, Sigma, Tokina, and ZEISS.

ShotDeck presents Oscar nominated Director of Photography Lawrence Sher ASC (Garden State, Joker) in a conversation with Newton Thomas Sigel ASC (Drive, Bohemian Rhapsody) for a retrospective on his filmmaking career including his experience on his latest series, Citadel, shot on the Sony VENICE 2.

Sponsored by Sony

This event will be a chance to meet the three exceptional young cinematographers who received the ARRI Fresh Perspectives in Cinematography Grant, presented in partnership with AbelCine and the ASC Vision Mentorship Program.

Through a screening of selected footage from their projects and a panel discussion, we will celebrate their work during Cine Gear Expo LA. Learn how the grant enabled them to use the highest quality equipment to create new art and evolve as creatives through the process.

Moderator:

• Gabriel Mays (AbelCine)

Speakers:

• Jesse Aragon
• Siwei Li
• Junior Pereira

Join cinematographers Tommy Maddox-Upshaw ASC, Rob McLachlan ASC, Paula Huidobro and Dante Spinotti ASC for a conversation on the look and experience with the Sony VENICE 2. The cinematographers will share images, clips and their experience designing LUTs, lighting and more with Sony’s flagship digital cinema camera.

The team will discuss their choice of Canon’s C500 Mark II, Flex Zooms and Sumire primes to meet the creative challenges in shooting this taut horror film. We will explore the excellent high ISO and low light performance of the Canon C500 Mark II and the Canon Full Frame Flex Zoom’s 8K T2.4 performance, especially for the séance a key night-time interior location. Allowing for great low noise performance while maintaining the color performance and excellent skin tones that are part of Director Paul Boyd’s storytelling and DP Steven Poster’s visual style for this film. We will touch on the on-set color workflow, ease of use, set up and rigging. The audience will come away with an understanding of how these filmmakers were supported in their creative intent with their choice of these Canon Cinema EOS cameras and lenses.

Embark on a Cinematic Journey with Art Adams: An Exploration of ARRI’s new Impression Filters

Join Art Adams, former freelance cinematographer, and current ARRI Product Specialist, for an insightful exploration of ARRI’s new Impression filters. Discover their transformative power, combining look elements of the past and present.

 Gain a comprehensive understanding of their compatibility and adjustability. Witness the significant creative potential as Adams showcases their influence on atmosphere and emotion. Prepare for an informative and stimulating experience that elevates your cinematographic vision.

Join Art Adams to explore ARRI Impression filters.

Join Women In Media for a lively panel about AI and how it will (or won’t) change the way that we make movies and t.v. shows. We will discuss how AI can help our workflows and creativity, what the future holds for intellectual property, and if the machines are really coming to take our jobs. 

Panelists:

• Eve Psalti has been a tech and business leader for over 20 years, and currently serves as the Senior Director at Microsoft’s Azure AI engineering organization responsible for scaling and commercializing artificial intelligence solutions. A native of Greece, she holds a Master’s degree and several technology and business certifications from London Business School and the University of Washington. Eve currently serves on the board of WE Global Studios, a full-stack startup innovation studio supporting female entrepreneurs.
• Christiane Kinney is an attorney on the forefront of innovation in entertainment law, addressing complex legal issues pertaining to the metaverse, NFTs, and the future of AI. She has been honored as one of Billboard’s Top Music Attorneys, and one of the Top Women Attorneys and Women of Influence in Los Angeles by LA Business Journal. Christiane mentors law students from Pepperdine and Loyola Law Schools, is a high school mock trial coach, and co-founded Hearts Giving Hope Foundation, Inc., a 501c3 non-profit organization that provides free music and art programs to children in underprivileged and underserved communities.
• Laura Pursley is a marketer who has worked at the cutting-edge of entertainment technology for the past decade. Laura has led camera launches for Sony and Panavision and enterprise campaigns for Adobe and Frame.io. She was instrumental in the expansion of post house Light Iron from its flagship facility in Hollywood to six locations around the country. Laura serves on the Hollywood Professional Alliance’s Women in Post Committee, and frequently volunteers as a career mentor.

Moderator: 

• Tema L. Staig, Women In Media Executive Director

Moderator:

• Dave Perkal, ASC

Panelists (subject to change):

• Ava Berkofsky, ASC
• Markus Forderer, ASC
• Michael Goi, ASC
• Stephen Lighthill, ASC
• Donald A. Morgan, ASC
• Cynthia Pusheck, ASC
• Christian Sprenger, ASC
• Armando Salas, ASC
• Marcell Rev, ASC

Description:

Join David Perkal, ASC, as he moderates this panel discussion filled with formal and informal conversations and questions from the audience.

Moderator:

• Jay Holben – Producer/Director/Writer

Back by popular demand, Cine Gear Expo 2022 presents “Got Agent?” a free panel of top industry agents and publicists ready to share expertise on getting the best filmmaking career representation amid the current fast-changing environment and beyond. It is a great opportunity for those starting out or those who want to kickstart their filmmaking career. The group of experts will discuss how to meet and navigate the right team to suit goals, and how to manage expectations along the career path. The panel will discuss “must-haves” and ways to stand out against competition, and opportunities to establish a personal brand.

Moderator:

• Julie Shen, Scotwork Negotiation Consultant

Panelists:

• TBA

This interactive session provides guidance to recognize when to negotiate and how to do it successfully to protect your value.

ARRI Presents: Unveiling the Cinematic Craft: Exploring Netflix’s WEDNESDAY with Cinematographer David Lanzenberg and Gaffer Florin Mihalache

Cinematographer David Lanzenberg and Gaffer Florin Mihalache, esteemed professionals in the film industry, are set to engage in a captivating discussion about the acclaimed Netflix series, “WEDNESDAY.” This exclusive conversation will delve into the intricate details of the creative process, shining a spotlight on the remarkable craftsmanship involved in cinematography and lighting.

David Lanzenberg, the talented cinematographer behind the lens of “WEDNESDAY,” will share his expertise and insights during the discussion. Having skillfully shot the first four episodes and worked closely with the renowned Director Tim Burton, Lanzenberg will delve into his filmmaking techniques. From camera usage to lens choices and lighting, Lanzenberg will offer a unique glimpse into his creative approach. Furthermore, he will unveil invaluable lessons learned during the filming process, acquired through his experiences on location.

Joining the conversation is the acclaimed Gaffer, Florin Mihalache, whose contributions to the lighting approach and style of “WEDNESDAY” have garnered wide recognition. Mihalache will unveil his artistic techniques, providing a comprehensive understanding of the meticulous craftsmanship involved in lighting a production of this magnitude. His expertise and creativity have undeniably played a pivotal role in shaping the visual aesthetic of “WEDNESDAY,” making his insights invaluable to aspiring filmmakers and enthusiasts alike.

During this elegant dialogue, Lanzenberg and Mihalache will shed light on the artistic choices and collaborative efforts that contributed to the resounding success of “WEDNESDAY.” Their expertise and experiences will offer a behind-the-scenes glimpse into the world of cinematography and lighting, captivating audiences and providing inspiration to filmmakers

This exclusive discussion is a must-attend event for anyone passionate about the art of filmmaking.